Draft me a quick email with your ideas or questions, and I’ll get back to you real quick!
Create a professional and user-friendly website for Orggroup, designed to showcase its multiple brands and their services under one cohesive digital identity. The primary audience included high-level corporate executives such as CEOs, VPs, and Growth Managers, with a focus on clear and efficient communication of brand information.
I was responsible for:
We followed the Lean UX methodology to emphasize rapid iteration, collaboration, and continuous feedback.
Orggroup needed a cohesive, professional website that communicated its brand’s identity effectively to busy decision-makers. The design had to balance corporate professionalism with engaging user experiences.
Success Metrics
Prioritized clarity and ease of navigation, minimizing clutter and focusing on key information.
Maintained a professional aesthetic while integrating human-centered design elements to create a more engaging experience.
Leveraged AI tools like Attention Insight to simulate user attention and optimize layouts efficiently.
The redesigned website successfully achieved its goals of clarity and professionalism, resonating with the target audience. Key results include:
This project highlighted the importance of understanding the user’s needs and maintaining a balance between corporate branding and user-centered design. By adhering to Lean UX principles, we were able to deliver a product that not only met but exceeded expectations.
Draft me a quick email with your ideas or questions, and I’ll get back to you real quick!
